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Born in Seoul, South Korea and raised in the United States, JUNG HU (LUKE) KIM is an inter-diciplinary designer currently based in Los Angeles. Ranging in practices through image making, typeography, branding, and spatial design, earning his degree in Graphic Design at OTIS College of Art and Design.CALIFORNIA SCIENCE CENTER[2024]VISUAL IDENTITYHISTORY[CONCEPT]
[OTIS]
The California Science Center is a world-class educational resource and family destination featuring hands-on exhibits and inquiry-based education programs serving a diverse community of learners. Located in the heart of Los Angeles in historic Exposition Park, the Science Center is open to the public 7 days a week, 362 days per year, with free general admission to its four major exhibit areas.

OBJECTIVE

Develop a new system that organizes the museum exhibitions as well as improve the overall graphic design elements. The California Science Center has an outdated and confusing design system. It’s difficult to understand what the museum is prioritizing. There isn’t a clear graphic system.
































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