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Born in Seoul, South Korea and raised in the United States, JUNG HU (LUKE) KIM is an inter-diciplinary designer currently based in Los Angeles. Ranging in practices through image making, typeography, branding, and spatial design, earning his degree in Graphic Design at OTIS College of Art and Design.
[OTIS]
Public perception remains largely negative, though younger generations influenced by Western culture are becoming more open-minded. While mainstream weed culture is minimal, cannabis aesthetics occasionally surface in street fashion and pop culture, subtly blending global influences with local norms.
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My work blends cultural identity with bold visual storytelling, shaped by my experiences growing up between Seoul and the United States. I use graphic design to challenge norms and imagine alternative realities.
In my recent project, “K-Weed”, I envision a future where South Korea embraces cannabis culture, inspired by Los Angeles’ mainstream weed aesthetic. The zine challenges conservative views while exploring how modern influences might reshape tradition. Through my work, I aim to spark conversations and push design beyond aesthetics into social commentary.